Philip Morris International Management S.A. (PMIMSA) is opposed to legislation mandating plain packaging of tobacco products. We support effective regulation of tobacco based on the principle of harm reduction but plain packaging is an extreme measure unproven to have any effect in reducing smoking. We believe that adult smokers should be able to see, identify and select the brands they prefer.

We have developed this website in order to provide information on the issues surrounding plain packaging and to describe its likely effects on retailers, manufacturers, governments and consumers.